[AI-DRAFT] — PENDING SIGN-OFF
Creative Minds
PITCH  20 JULY 2026
DATA CAPTURED  13 JULY 2026
PREPARED FOR  INVESTI — FITZWILLIAM SQUARE, DUBLIN 2
Investi × Creative Minds — SEO Retainer Proposal

The search opportunity is a broker fee in disguise.

Brokers and aggregators own the Dublin office-space search results — and they charge you for every lead they pass on. Every ranking you win is a broker fee you stop paying.

EVERY METRIC ON THIS PAGE IS A LIVE LINK — CLICK ANY CLAIM AND SEE THE SOURCE FOR YOURSELF.

6.0
Your domain rating — already above Clearspace, the most-ranked local player
AHREFS DOMAIN RATING, 13 JUL 2026
1
Keyword you rank for today — your own address
LIVE GOOGLE.IE CAPTURE, 13 JUL 2026
4 / 5
Priority keywords where the #1 organic result is a broker
LIVE GOOGLE.IE CAPTURES, 13 JUL 2026
0
Your Business Profile pins — while 4 competitors pin your own square
LIVE MAP-PACK CAPTURE, 13 JUL 2026
01 / EVERY CARD BELOW IS REAL, LIVE TEXT — CAPTURED 13 JULY 2026 — CLICK ANY TITLE TO SEE IT YOURSELF

What Google reads on your website

Google can only sell what your website tells it. Below: your Google listing today, the listing your new site ships with at launch, and the competitor benchmark. Real text, not mock-ups.

Investi.ie — live today
I
investi
https://www.investi.ie
investi - Home
InvestI is a leading Irish Property Investment Consultancy. We are a team of experienced professionals covering all aspects of investing in the property market.
This is the problem in one card. The headline says "Home". The description tells Google you're an investment consultancy — not an office provider. This one sentence is why brokers outrank you and why AI assistants recommend everyone except you (Section 06).
Clearspace.ie — the benchmark
C
Clearspace
https://clearspace.ie
Serviced Offices Dublin - Clearspace
Serviced Offices Dublin tailored for performance, flexibility, & growth. Fully managed, furnished office space in prime Dublin locations. Call us!
This is what a keyword-first listing looks like — and it is how a site with lower authority than yours ranks on every keyword in Section 04. Your new listing plays the same game, executed premium.
The signal — and what it means Investi.ie today Your new site at launch Clearspace (benchmark)
Page titleThe blue headline on your Google result — your shop sign. ✗ NO KEYWORD
"investi - Home"
✓ LIVE ON STAGING
"Private Office Suites on Fitzwilliam Square, Dublin 2"

"Serviced Offices Dublin - Clearspace"
DescriptionThe grey lines underneath — your two lines of free ad copy in Google. ✗ WRONG BUSINESS
"…a leading Irish Property Investment Consultancy…"
✓ EVERY PAGE
"70 private office suites… book a viewing today." — all 14 pages carry one

"Serviced Offices Dublin tailored for performance…"
What Google thinks you doGoogle can only sell the business you describe to it. ✗ INVESTMENT CONSULTANCY
The source of the identity problem — Workthere and the AI layer repeat it (Section 06)
✓ OFFICE PROVIDER
LocalBusiness schema live: name, 38 Fitzwilliam Street Upper, +353 1 6688786
✓ SERVICED OFFICES
Consistent everywhere Google looks
Machine-readable business card"Schema" — structured data feeding Google Maps and AI answers. ✗ NONE
0 structured-data blocks found in the page code
✓ VERIFIED LIVE 13 JUL
LocalBusiness + address + phone in the page code
not audited
SitemapThe map Google uses to find every page you want ranked. LEGACY FILE
Old-format file exists — but there is almost nothing behind it to rank
✓ LIVE 13 JUL
sitemap_index.xml
live
A page per building & keywordOne page per thing people search for — the machine dissected in Section 03. ✗ ONE PAGE
A single generic offices page — your only ranking (your own address)
✓ 6 BUILDING PAGES LIVE KEYWORD LAYER = RETAINER M2–3 ✓ 18 + 5
18 building pages + 5 keyword pages
Google Business ProfileThe map pin — decides who appears when someone searches near Fitzwilliam Square. ✗ NO PIN
While 4 competitors pin your own square
RETAINER MONTH 1
The same-week map-pack fix
✓ PIN
29-30 Fitzwilliam Square

ALL THREE COLUMNS CAPTURED LIVE, 13 JUL 2026 — INVESTI.IE (RAW HTML) · KIMBERLEYW5.SG-HOST.COM (RAW HTML, POST-BUILD) · CLEARSPACE.IE (RAW HTML) · CLICK ANY TITLE CARD ABOVE TO OPEN THE LIVE PAGE

Delivered with your website build — already live on staging

None of this costs retainer money. The foundation ships with the site we are building for you — the retainer starts where the build ends.

  • Keyword page title on the homepage (was "Home - Investi")
  • Meta descriptions on all 14 pages, incl. six custom building-page descriptions
  • LocalBusiness schema — name, address, phone +353 1 6688786, est. 2013
  • XML sitemap live — submitted to Google at go-live
  • 6 dedicated building pages with keyword-formatted titles
  • Correct facts everywhere — 70 suites · 6 buildings · est. 2013 · click-to-call phone
  • Keyword heading under your hero headline — shown in red on staging so you can see exactly where it sits; reverts to brand colour at launch
  • Legal pages live — Privacy, Cookies, Terms
AT GO-LIVE: 301 REDIRECTS FROM EVERY OLD URL · REMOVE STAGING NOINDEX · SUBMIT SITEMAP IN SEARCH CONSOLE — THE LAUNCH-DAY PROTOCOL (SECTION 08, M0)
02 / VERIFIED COMPETITOR SET — EVERY ROW LINKS TO ITS LIVE SOURCES

The competitor scorecard

Eight providers verified live on 13 July 2026 — and you appear twice: as you are today, and as you launch. Every ads record below was opened and checked against the real advertiser — you can audit every claim in the room.

Provider Domain rating What their pages target Verified ads presence Core Web Vitals Backlinks
WeWorkwework.com 83.0Global tier
Competes on authority alone; Dublin pages only.
Google Ads recordLINKEDIN: 1,326 ADS Run live Pending: Ahrefs upgrade
Regus / IWGregus.com 78.0Global tier
Dominant on generic terms; advertising on "serviced offices dublin 2".
Google Ads recordLINKEDIN: 357 ADS Run live Pending: Ahrefs upgrade
Huckletreehuckletree.com 52.0UK / IE multi-city
Design-led coworking & membership terms — the positioning closest to your premium angle.
Google Ads recordSOCIAL: NO VERIFIED IE AD RECORD Run live Pending: Ahrefs upgrade
Iconic Officesiconicoffices.com 39.0Local leader
Solution-page architecture: /solution/serviced-offices-dublin, /private-office, /coworking. Weakness: title tag and H1 target different keywords on their money page.
Google: ~300 adsLINKEDIN: 15 ADS · META: 0 ACTIVE Run live Pending: Ahrefs upgrade
Glandoreglandore.co 31.0Local mid
"Private offices to rent" + coworking Dublin, Cork, Belfast (from SERP snippets — JS-rendered site). Est. 2001, Dublin 2 & 4.
Google Ads recordMETA: 0 ACTIVE · LINKEDIN: NONE FOUND Run live Pending: Ahrefs upgrade
Pembrpembr.ie 26.0Local mid
Georgian positioning that overlaps yours directly — but the homepage H1 is pure brand copy with zero keyword value. Post-rebrand (Oct 2023) backlink migration risk.
Google: 3 adsMETA: 0 ACTIVE · LINKEDIN: NONE FOUND Run live Pending: Ahrefs upgrade
Office Suitesofficesuites.ie 7.0Local low
Virtual-office-first: their SEO energy targets virtual offices and coworking — not seriously defending "private office" terms despite the brand name.
Google Ads recordSOCIAL: NO VERIFIED ADVERTISER PAGE Run live Pending: Ahrefs upgrade
Investi — todayinvesti.ie (current site) 6.0Local low — today
The current site targets nothing: title "investi - Home", describes an investment consultancy (Section 01), one generic offices page. Ranks for its own address only.
Google Ads recordSOCIAL: NO AD PRESENCE (SEE §05 — ENTITY COLLISION) Run live Pending: Ahrefs upgrade
Investi — at launchnew site → investi.ie, end of summer 6.0Same domain — authority carries over (301s)
70 private suites, six Georgian landmarks — and a site that says so. Foundation built 13 Jul: keyword title, descriptions on every page, schema, sitemap, 6 building pages (Section 01). Keyword-territory layer = retainer M2–3.
ORGANIC-FIRST STRATEGY — THE POINT OF THIS PITCH: WIN THE CLICKS COMPETITORS PAY FOR Run live Pending: Ahrefs upgrade
Clearspaceclearspace.ie 4.7Local low — ranks anyway
The on-page aggressor — Section 03 dissects their machine page by page. Effective but crude: vulnerable to a cleaner, premium execution.
Google: "No ads found"LINKEDIN: 1 AD / 12 MO · META: NO PAGE Run live Pending: Ahrefs upgrade

DOMAIN RATINGS: AHREFS DOMAIN RATING, 13 JUL 2026 · ADS: EACH RECORD OPENED & VERIFIED AGAINST THE REAL ADVERTISER (GOOGLE ADS TRANSPARENCY CENTER · META AD LIBRARY BY PAGE ID · LINKEDIN AD LIBRARY BY ACCOUNT OWNER), 13 JUL 2026 · "NONE FOUND" = NO GENUINE ADS FROM THAT COMPANY IN THE LIBRARY · BACKLINK PROFILES: PENDING AHREFS UPGRADE — SLOTS RESERVED

4.7 < 6.0

The finding that carries this pitch: Clearspace — the most aggressive SEO player in Dublin 2 — has a lower domain rating than you. Their rankings come from page architecture, not authority — and not ads: Google's own record for clearspace.ie reads "No ads found". The next section takes their machine apart so you can see exactly what you're missing — and exactly what the retainer builds.

Tracked separately — the broker & aggregator tier ("the brokers")

Also captured ranking in the live SERPs: Click Offices, Savills, JLL, Knight Frank, CBRE, Lisney, Property.ie, Flexioffices.co.uk, BeFlex, Wezoo, The Office Providers — all intermediaries between tenants and providers like you.

03 / EVERY PAGE BELOW IS LIVE — CLICK ANY CHIP AND YOU'RE ON THE REAL PAGE

Inside the Clearspace machine

This is how a DR-4.7 site outranks you everywhere — while buying zero Google ads (Google's own record for clearspace.ie reads "No ads found"; proof below). Not authority, not ad budget: architecture, and the work inside it. Side by side: the machine they built and where your new site stands at launch — then one of their pages taken apart, so you can see what "building a keyword page" actually means.

Clearspace — the machine

DR 4.7
RANKS ON EVERY KEYWORD IN §04
Layer 1 — homepage title targets a keyword, not the brand
The keyword appears ~5× on the homepage — in the meta description, the H2, even image alt text. Crude, but Google listens.
Layer 2 — one landing page per keyword variant
Every phrase a tenant might type gets its own dedicated page. Two of these rank in the live top-10 captures in Section 04.
Layer 3 — one page per building × 18
Each titled by street address + "Dublin 2", all cross-linked into the keyword pages above. That mesh is the ranking engine.
Result
~25 targeting pages pushing one theme. Check their live Google index — then check yours.
SOURCE: CLEARSPACE.IE LIVE PAGES, 13 JUL 2026 — EVERY CHIP OPENS THE REAL PAGE

Investi — at launch

DR 6.0
FOUNDATION BUILT — KEYWORD LAYER IS THE GAP
Layer 1 — homepage title: keyword-first ✓ — shipped with the build
Fixed 13 July (was "Home - Investi"). Meta description, LocalBusiness schema and XML sitemap shipped with it — the plumbing is level with Clearspace's before the retainer starts.
Layer 2 — keyword landing pages: none yet
private office suites dublin — missing offices fitzwilliam square — missing georgian office dublin 2 — missing flexi office space dublin — missing own door office dublin — missing luxury private office dublin 2 — missing
Six open territories, zero pages. These are the exact slots the retainer fills in months 2–3 — each one a page Clearspace would have already built.
Layer 3 — building pages: live ✓ — your head start
These are genuinely good — keyword-formatted titles like "14 Fitzwilliam Square — Private Offices | Investi Dublin 2". The bones of the machine already exist.
Result
The plumbing is done — titles, descriptions, schema, sitemap, 6 building pages, all live. The one missing layer is the keyword pages — the layer that actually wins the searches in Section 04. That is what the retainer builds in months 2–3.
SOURCE: LIVE STAGING, VERIFIED 13 JUL 2026 (POST-BUILD SEO ROUND) — ALL CHIPS OPEN YOUR REAL PAGES
03B / RAW HTML OF THE REAL PAGE, PULLED 13 JULY 2026 — OPEN IT YOURSELF AND COUNT

Inside one chip — what a "keyword page" actually is

This is the part nobody shows clients. A page that ranks is not a page with keywords sprinkled on it — it is a built asset. We pulled apart one of the pages ranking in Section 04's live top-10, clearspace.ie/serviced-offices-dublin-2/, and counted what is actually in it:

~1,600words written for this one page — why choose them, amenities, flexible lease terms, the location, booking a tour. Copy answering everything a tenant would ask.
13section headings — with the keyword written into four of them: "Flexible lease terms for your serviced offices in Dublin 2". Every heading is a signal Google reads.
57internal links wiring this page into their building pages and the other keyword pages — the mesh Google follows to decide the whole site is the authority.
×25…and they built roughly 25 of these. Every chip in the machine column is this much work again — researched, written, designed, wired in, maintained.
STEP 1 — RESEARCHMap the phrase — what tenants actually type, what ranks today, what it takes to beat it
STEP 2 — WRITE~1,500 words of real copy — in your voice, answering real questions; not filler
STEP 3 — BUILDDesign the page — on-brand, keyword title, meta description, schema, photography
STEP 4 — WIRELink the mesh — from your six building pages, the homepage, and each other
STEP 5 — EARNLet Google verify — weeks of crawling before it ranks; then measure, refine, repeat
0

And Clearspace pays Google nothing for any of it. Their Ads Transparency record reads "No ads found" — any time period — check it live. Every position they hold in Section 04 was earned by the work above, not bought. That five-step build, run across your six open territories, is what retainer months 2–3 are — and why this is monthly work, not a switch we flip.

#2

And it works at your size — you don't need 25 pages. Office Suites — a two-location Dublin operator, Harcourt Street and Blackrock — holds #2 on "private office dublin", above WeWork, with one properly built ~430-word page: keyword title, "private office" written seven times, an "your own door, your own office" heading, 62 internal links. Open the page · see the live ranking. One built page per territory is how a six-building estate wins — Clearspace proves the ceiling, Office Suites proves the entry ticket.

0vs5
Keyword landing pages
6vs18
Building pages
vs
Keyword in homepage title — level
vs
Meta, schema & sitemap — level
6.0vs4.7
Domain rating — you lead

The foundation is now level with theirs — shipped with your build, at no retainer cost. What remains is the layer that wins searches: one page per keyword territory — built on the one thing they can't buy quickly, the authority you already lead on.

04 / LIVE GOOGLE.IE CAPTURES (GL=IE, HL=EN), 13 JULY 2026 — CLICK ANY KEYWORD OR CELL TO SEE TODAY'S SERP

The keyword battlefield

Five priority keywords, captured live. Red is a broker taking a fee. Blue is a competitor. Green is you. There is exactly one green cell on this entire board — and it's under siege.

Broker / aggregator Competitor provider Investi Other / untyped

HOW TO READ A CLICK-THROUGH — every cell opens the live Google search itself (Google doesn't allow a link into one specific result). You land at the top of the page: first come whatever ads are running that hour — often Iconic or Pembr paying for the top slot (that's Section 05, live) — then the organic list captured on this board. Ads rotate constantly; organic moves slowly. Captured 13 Jul; the whole board is re-captured before the pitch.

"serviced offices dublin 2" Volume — pending: Ahrefs upgrade View live SERP
Paid ads Pembr ×2 · Iconic ("10K+ visits" badge) · Glandore · Regus — four competitors pay for this term Map pack Click Offices [broker] AI Overview present — see Section 06
"private office dublin" Volume — pending: Ahrefs upgrade View live SERP
Paid ads Pembr (large sitelink block, ×2 placements) · Fine Grain Property · Glandore (sponsored map pin) Map pack Glandore (sponsored) · Tara Building · Clearspace Herbert Place · Spaces Donnybrook
"office space dublin 2" Volume — pending: Ahrefs upgrade View live SERP
Paid ads Pembr ×2 · Glandore ×2 (sponsored pin, "10K+ visits" badge) · Iconic 8 of the top 10 organic results are brokers — the worst broker capture of the five keywords
Investi: absent. Note for pitch prep: the research memo's summary line says 7 of 10 — the captured grid above shows 8 tagged brokers. The grid is the source of truth; re-verify against the live SERP before the 19 July refresh.
"flexi offices dublin" Volume — pending: Ahrefs upgrade View live SERP
Paid ads Pembr · Glandore · Iconic Map pack Office Suites · Click Offices [broker] · Glandore Google rewrites to "flexible offices dublin"
Winnable early: provider competition here is thin — one Iconic blog post against a wall of brokers. And investi.ie's legacy "High-End Flexi Offices" branding gives your domain topical history on exactly this term.
"fitzwilliam square office space"— the finding Volume — pending: Ahrefs upgrade View live SERP
Map pack Clearspace (29-30 Fitzwilliam Sq) · Iconic (56 North) · Glandore (33, + paid sponsored pin) · Pembr ×3 pinsInvesti: no pin on your own square
You rank — for exactly one thing: your own address.  And you're under siege there: four competitors hold Business Profile pins ON Fitzwilliam Square while you have none. A Google Business Profile is a same-week fix with immediate map-pack upside.

Where you win first

Six open territories no one is defending — identified from competitor page analysis, 13 Jul 2026. Click any territory and look for who's guarding it. Volumes: pending: Ahrefs upgrade

TerritoryWhy it's open
private office suites dublinYour exact product. Nobody optimises for "suites" as a term — Office Suites has it in their brand name but aims their SEO at virtual offices.
offices fitzwilliam squareYour estate is centred on the square. Clearspace has one building there, Iconic one adjacent. No one owns the address — you literally can.
georgian office dublin 2Pembr claims Georgian positioning but its homepage H1 wastes it on brand copy. The premium heritage angle is undefended — and you have six landmark Georgian buildings.
flexi office space dublininvesti.ie's legacy "High-End Flexi Offices" branding gives your domain topical history on this exact term. Thin provider competition (see Keyword 4).
own door office dublinMentioned in passing by Clearspace and Office Suites; no dedicated page anywhere. High-intent Irish-market phrase.
luxury private office dublin 2Matches your premium fit-out. Competitors chase volume terms, not premium modifiers.
05 / AD LIBRARIES ARE PUBLIC RECORD — EVERY AD FROM THE LAST 12 MONTHS, RUNNING OR FINISHED — EACH ONE OPENED & VERIFIED AGAINST THE REAL ADVERTISER, 13 JULY 2026

Ads intelligence

The ad libraries publish a year of history: every campaign a company ran in the last 12 months, live or finished, with audited impressions. Below is what your market spent this year to be seen — who pays, where, and the one winner who pays nothing at all. Every record is one click away, auditable by anyone in the room.

Iconic Offices

ADVERTISER: WESTON OFFICE SOLUTIONS LIMITED
~300 LIVE GOOGLE ADS

Advertising on 3 of the 5 captured keywords, with a "10K+ visits in past month" badge on its serviced-offices ads — plus 15 verified LinkedIn ads in the last 12 months: seven variants of "Looking for a new private office in the heart of Dublin?", launch campaigns for Hume Street House, and one selling No.81 Merrion Square as "a beautifully refurbished Georgian building" — your exact angle, paid for. A single two-week carousel logged 10k–20k impressions, 100% Ireland.

Pembr

ADVERTISER: PEMBROKE HALL LIMITED
5 / 5 KEYWORDS COVERED

3 live Google ads — but placed to appear on every one of the five captured keywords, including double placements and large sitelink blocks. Pembr is paying to defend the Georgian-office territory you should own.

Glandore

GLANDORE.CO
4 / 5 KEYWORDS COVERED

Advertising on four of the five captured keywords — including paid sponsored map pins on "private office dublin" and on Fitzwilliam Square itself, plus its own "10K+ visits" badge.

The global tier

REGUS.COM · WEWORK.COM
357 REGUS LINKEDIN ADS · 1,326 WEWORK

Regus appears in the paid Google slots for "serviced offices dublin 2" and runs 357 verified LinkedIn ads; WeWork runs 1,326. When DR-78+ multinationals keep paying for these audiences, the keywords convert.

Clearspace — the outlier

ADVERTISER: CLEARSPACE (CLEARSPACE.IE) — US NAMESAKE "CLEARSPACE OFFICES INC." IDENTIFIED & EXCLUDED
0 GOOGLE ADS — ANY TIME PERIOD, GOOGLE'S OWN RECORD

The company outranking you on every captured keyword buys none of it — their Ads Transparency record reads "No ads found". Their only paid move of the last 12 months is one LinkedIn brand video (ran 10–30 Apr 2026) promoting a Docklands building: 50k–100k impressions, 100% Ireland. They advertise a building occasionally; they never pay for search — the machine in Section 03 wins it for free, every month. That is the model this retainer builds on your stronger domain.

Google Search — the real battlefield

Everyone pays here

Pembr, Iconic, Glandore and Regus all hold paid placements on your five keywords. This is where Dublin office tenants are actually won — and where every organic ranking you take has a price tag a competitor is already paying. The one winner who pays nothing: Clearspace — Section 03 is how.

Meta — verified quiet

0 active ads, entire local set

We opened the verified advertiser pages for Pembr, Iconic and Glandore: zero active Meta ads between them (13 Jul). Clearspace and Office Suites have no advertiser page at all. Social display isn't where this market fights.

LinkedIn — the brand tier's channel

15 / 357 / 1,326

Over the last 12 months: Iconic ran 15 verified campaigns, Regus 357, WeWork 1,326 — and Clearspace exactly one (a Docklands building video, 50k–100k impressions). Pembr and Glandore ran none. Searching "Investi" there returns 1,088 ads — every one from an investment company, none from you. That's the entity collision, live (fix: Month 1).

MODEL 1 — CLEARSPACE: BUILD THE MACHINE

Spend goes into pages — and stays

Whatever Clearspace spends on marketing, none of it goes to Google Ads — €0, verified against Google's own record. It goes into the ~25 built pages in Section 03, and the rankings those pages hold compound month after month. The spend becomes an asset they own.

MODEL 2 — ICONIC: RENT THE VISIBILITY

Spend goes to Google — forever

~300 live Google ads, 15 LinkedIn campaigns this year, paid slots on 3 of your 5 keywords — even paying to promote a Georgian building. It works — and it stops working the day the payments stop. Nothing is owned; the bill never ends.

THE RETAINER — INVESTI: BUILD, ON A STRONGER DOMAIN

The Clearspace model, executed premium

You start ahead of where Clearspace started: higher domain rating, six building pages live, foundation shipped with the build. €4,000/month goes into pages you own — the machine keeps winning the clicks after the work is paid for.

Your competitors pay Google every month for the clicks we're proposing to win you organically. Here are their actual ads — click and count them. And the one competitor who pays nothing? They built the machine instead.

06 / GOOGLE AI OVERVIEW, CAPTURED LIVE ON "SERVICED OFFICES DUBLIN 2" — 13 JULY 2026

The AI answer layer

Search is splitting in two: classic results, and AI-generated answers above them. The AI layer already has a shortlist for Dublin 2 office space — and you're not on it.

Cited by name in Google's AI Overview — see it live

ClearspacePROVIDER
Office SuitesPROVIDER
Iconic OfficesPROVIDER
Lis CaraPROVIDER
WorkthereBROKER
INVESTI
NOT CITED — INVISIBLE TO THE AI LAYER

Why this matters more every month

A prospect who asks Google — or any AI assistant — "where should I rent a private office in Dublin 2?" gets a recommendation set that includes four competitors and a broker, and never mentions you.

AI answers are assembled from the same raw material as classic SEO: entity clarity, structured data, consistent citations, and content that answers real questions. The sites being cited are the sites doing that work.

And your entity problem is measurable: Workthere still lists Investi as a "Property Investment Consultancy", your LinkedIn handle is /company/investiproperty, and searching "Investi" in the LinkedIn Ad Library returns 1,088 ads — all from investment companies. This is why AEO holds the final phase of the roadmap, after the entity cleanup gives the AI layer something unambiguous to cite.

07 / BROKER SHARE OF CAPTURED ORGANIC RESULTS PER KEYWORD — LIVE GOOGLE.IE, 13 JULY 2026

The broker problem, quantified

Your stated goal is 70–80% of leads direct, without broker fees. This chart is that goal, inverted — it shows exactly where the brokered leads are coming from today.

Broker / aggregator results Provider results Investi Other / untyped

COUNTED FROM THE TAGGED RESULTS IN THE LIVE SERP CAPTURES SHOWN IN SECTION 04 · SEGMENT = NUMBER OF RESULTS · THE SINGLE GREEN SEGMENT IS YOUR ONLY RANKING

What a red cell costs you

Every red result is a lead that arrives with a fee attached. Every ranking you win is a broker fee you stop paying.

When a tenant finds you through Daft, Workthere, Click Offices or a commercial agent, an intermediary charges for the introduction — that's the dependency you've said you want to end. When the same tenant lands on investi.ie directly, the same suite lets with no fee, full control of the conversation, and the tenant relationship owned from the first click.

We deliberately publish no estimated fee figures here — your own broker invoices are the honest benchmark. Bring one to the table and the retainer math does itself.

Broker-fee replacement, not marketing spend

The 70–80% direct-lead goal means shifting the majority of enquiries from the red cells to your own pages. The mechanism is mapped on this page:

The map pack — a Google Business Profile puts you on your own square, same week (Section 04, Keyword 5). The architecture — the Clearspace machine, rebuilt premium on your stronger domain (Section 03). The open territories — six keyword gaps no one defends (Section 04). The commercial proof — competitors pay Google monthly for these exact clicks (Section 05).

Retainer: €4,000/mo × 6 months, then €2,500/mo — Section 09.

08 / MONTH 0 = YOUR NEW SITE LAUNCHES ON INVESTI.IE, END OF SUMMER 2026

The 6-month roadmap

Sequenced so each phase feeds the next: the technical base makes your pages crawlable, the entity work makes you unambiguous, the architecture gives every keyword a home, the content compounds, the PR builds authority — and AEO harvests all of it.

M0
Site launch

Technical foundation — already built ✓ + the launch-day protocol

The SEO foundation is done — delivered with your website build on 13 July, at no retainer cost (Section 01, green panel): keyword titles, meta descriptions on every page, LocalBusiness schema, XML sitemap, six building pages, correct facts and phone throughout. What remains is launch day itself, handled right: 301-redirect every old investi.ie URL to its new home (your domain age and existing links are retained), remove the staging noindex, and submit the sitemap in Search Console — the classic launch-killers, protocol-ed.

CHECKPOINT — NEW SITE LIVE ON INVESTI.IE, FULLY INDEXED, ZERO LEGACY 404S · FOUNDATION ALREADY VERIFIED LIVE ON STAGING
M1
Month 1

Google Business Profile + entity cleanup

Create and verify your Business Profile at 14 Fitzwilliam Square — the same-week fix that puts your pin on your own square, where four competitors currently pin theirs. Then kill the identity collision: correct third-party citations (Workthere still lists you as a "Property Investment Consultancy"), retire the /company/investiproperty LinkedIn handle, and lock consistent name-address-category data everywhere Google looks.

CHECKPOINT — INVESTI PIN LIVE IN THE FITZWILLIAM SQUARE MAP PACK · CITATIONS CORRECTED
M2–3
Months 2–3

The keyword layer — your version of the Clearspace machine

Your six building pages are live — now build the layer above them that Section 03 shows is missing: one page per keyword territory, executed premium instead of stuffed. The six open territories from Section 04 — private office suites Dublin, offices Fitzwilliam Square, Georgian office Dublin 2, flexi office space, own door office, luxury private office Dublin 2 — all interlinked with the building pages beneath them.

CHECKPOINT — KEYWORD-TERRITORY PAGES LIVE AND INDEXED · FIRST-PAGE PRESENCE CONTESTED ON TIER-2 TERRITORIES
M3–5
Months 3–5

Content engine

What Iconic's compounding blog looks like from the inside — their April 2026 FAQ post already ranks #3 on "flexi offices dublin". Your version: profession-specific pages (law firm office Dublin 2), nearby-address pages (Merrion Square, Baggot Street, Stephen's Green), and honest-answer content ("serviced office with no hidden costs") that both Google and AI Overviews can cite.

CHECKPOINT — PUBLISHING CADENCE ESTABLISHED · LONG-TAIL RANKINGS ACCRUING MONTH ON MONTH
M4–6
Months 4–6

Digital PR & authority

Grow your domain from DR 6.0 with links worth having: Dublin business press, Georgian-heritage and architecture angles, Fitzwilliam Square's story. Link targets are set precisely once the full competitor backlink profiles land — pending: Ahrefs upgrade — including Pembr's post-rebrand link losses, which are a mapped opportunity.

CHECKPOINT — REFERRING DOMAINS GROWING · DR TRENDING UP FROM THE 6.0 BASELINE
M5–6
Months 5–6

Answer Engine Optimisation

With your entity clean, the architecture live and the content citing-ready, push Investi into the AI answer layer that currently recommends Clearspace, Office Suites, Iconic and Lis Cara (Section 06): structured Q&A content, schema depth, and the citation consistency AI systems key on.

CHECKPOINT — INVESTI PRESENT IN AI OVERVIEW CITATIONS FOR ITS TERRITORY KEYWORDS
The honest line

SEO compounds over 3–6 months post-launch — we say so now, not at the month-3 review. Month 1 delivers the map-pack win; the organic curve builds through the architecture and content phases and steepens from there. We set expectations against that curve because premium clients deserve advisors who don't overpromise.

09 / THE ENGAGEMENT

The proposal

Six months to build the machine, then a lighter retainer to keep it compounding. Every deliverable reports against the same standard as this page: live, clickable, auditable.

Phase one — build · months 1–6
€4,000 / MONTH
Six months — site launch through full architecture, content engine, PR and AEO
  • M0 launch protocol — 301 redirects, noindex removal, Search Console (the SEO foundation itself is already built into your site — no retainer spend)
  • Google Business Profile + entity cleanup — the same-week map-pack fix (M1)
  • The keyword layer — your version of the Clearspace machine, executed premium (M2–3)
  • Content engine — professions, addresses, honest-answer pages (M3–5)
  • Digital PR & authority from the DR 6.0 baseline (M4–6)
  • AEO — visibility in the AI answer layer (M5–6)
  • Monthly reporting in this dashboard's live-link format
Phase two — compound · month 7 onward
€2,500 / MONTH
Ongoing — protect and extend what the build phase won
  • Content engine cadence maintained — rankings compound, they don't coast
  • Rank & map-pack monitoring across the full keyword set
  • Continued link acquisition and digital PR
  • AEO expansion as AI search surfaces evolve
  • Quarterly strategy reviews against the direct-lead goal
70–80%

The number this retainer answers to: your own target — 70–80% of leads arriving direct through investi.ie, not through fee-charging intermediaries. Every section of this dashboard is a piece of that number: the map pin, the architecture, the open territories, the content, the AI citations. Every ranking won is a broker fee that stops.